Communicating Success Using Promotional Products

When we hear “promotional products,” often the first things we may think about are items such as pens, key chains or hats. While these make great handouts at trade shows and similar events, they may not set you apart from other brands. These products are often chosen because they are inexpensive and common no-brainers as promotional items go. But do they really enhance your product or service? What do they say about YOU and your business? Do they communicate your brand message?

One of the most popular trends in promotional items is drinkware. Drink coasters for example being one of the most versatile for both delivering your brand image as well as a great way to reward customers with a useful gift without breaking the bank.

Once you’ve earned a new client, it’s important to thank them. Promotional products are great ways to do that while also reminding them about their positive experience dealing with you and/or your product and service. However, you don’t need to break the bank to do this.

In our business of manufacturing coasters, we deal with every kind of business you can think of. From beer companies to beekeepers. Beekeepers you say? Yes, that’s right. Here’s a testimonial from one of our Canadian customers whose product is honey. And this is how they use their custom promotional coasters. We loved it so much we wanted to share it with you.

The honey farm is called “Bearspaw Honey”, and it is just outside of Calgary, Alberta. The label on the lid of the honey jar is a detachable coffee coaster. A great way to brand the product, remind the customer to re-order their honey, and also acts as a thank you gift. Life is the flower for which love is the honey. ~Victor Hugo

Here’s what they had to say:

Dear Coaster Factory Team,

Coasters arrived in record time and they look great!

 I just want to let you know how I am using them. I stick a coaster on top of my honey tubs for sale. I do this with a few dots of removable dot glue (sometimes referred to as "snot glue", same as they use to glue credit cards to paper when they send a new one). The coaster is my label. Plus the customer gets a free coaster afterwards to remember the honey. I experimented with this a little last year and actually had people fighting over the coasters. My fellow beekeepers don't stand a chance against me now.

 Once again, thanks for the great service and I will be sure to recommend Coaster Factory to my friends.

   Regards, Stephen

Bearspaw Honey

  Well, THANK YOU, Stephen. We're so glad you like them! 

Add an element of authenticity and flair to your promotion with these thick, durable coasters made with eco-friendly European coasterboard printed with vegetable-based inks.

Need a quote? Click over to our Custom Coaster Quote Form. See our coaster designs by viewing our online Coaster Factory Store. ​Check out our FAQ (Frequently Asked Questions) section.

Go OUTSIDE of the standard Circle or Square Shaped Coaster! Try these on for size --

Do you have customization ideas you'd like to try? Talk to one of our representatives and we will look into it for you! Check out our stock library coaster shape pricing options!!