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Reseller pricing is the bedrock of a successful reselling business, allowing you to buy goods at a rate significantly lower than the market value and maintain a healthy profit margin. - Shopify
Whether you're a marketing agency, event planner, or small business owner, branded merchandise like coasters can be a surprisingly profitable product to offer, especially when you take advantage of coaster reseller pricing. With the right supplier and pricing structure, you can access high-quality custom coasters at significantly lower per-unit costs, opening the door to reselling opportunities with strong margins.
Reseller pricing isn't just about saving money. It's a strategic advantage for those who buy in bulk, operate within B2B markets, or are looking to expand their branded product offerings without carrying high inventory costs. In this guide, we'll break down how coaster reseller pricing works, who it's best for, and how to get started (including tips for maximizing customization, branding, and sustainability).
Coaster reseller pricing refers to wholesale or volume-based discounts offered to businesses that purchase custom coasters for resale. These pricing tiers are typically available to resellers, distributors, marketing firms, or hospitality buyers who plan to place recurring or large-volume orders.
This model benefits both parties. The manufacturer gains a steady client relationship and predictable production volume, while the reseller receives discounted rates and the flexibility to mark up prices when selling to end customers. If you're looking to build an additional revenue stream or expand your promotional offerings, understanding and utilizing reseller pricing can be a game changer.
One of the most compelling reasons to pursue coaster reseller pricing is the improved profit margin. When ordering bulk coasters, the price per unit drops substantially, sometimes by more than 50% compared to retail rates. This opens up room for healthy markups, especially in B2B sales or event planning scenarios.
For example, custom drink coasters ordered in volumes of 500 or more can be priced under $0.30 each, depending on the material and print complexity. Resellers often turn around and sell those for $1 to $2 per unit, especially when paired with personalization, packaging, or bundle deals.
Branded merchandise only works when it aligns with a client's identity, and that's where customization is essential. Resellers gain access to custom printed coasters that can be tailored by shape, size, material, and graphic design. Whether you're ordering square coasters with a corporate logo or pulpboard coasters with full-color artwork for a restaurant launch, the possibilities are extensive.
This ability to offer bespoke solutions makes it easier to win business with marketing agencies, breweries, coffee shops, and event coordinators. Resellers can provide value-added services such as artwork assistance or packaging consultation, increasing the perceived value of their offering.
Sustainability has become a key differentiator, especially in hospitality and event sectors. Many clients now seek personalized coasters that reflect their environmental values such as biodegradable pulpboard or recycled materials.
Coasters are uniquely positioned here: they're compact, low-waste, and can be printed on eco-friendly substrates. Resellers who promote sustainable material options and minimize excess packaging stand to attract eco-conscious buyers looking for greener branding alternatives.
Not all coaster printers offer reseller pricing, so the first step is identifying a supplier that specializes in custom coasters and supports B2B relationships. Look for companies that promote bulk coasters or offer tiered pricing structures on their websites. Reputable suppliers will typically have dedicated sections for resellers or trade accounts.
You'll also want to evaluate product variety, production turnaround times, and shipping options. A strong supplier will have a robust catalog of drink coasters, ranging from basic b to custom shapes and eco-conscious materials.
Once you've found a suitable supplier, the next step is registering for a reseller or wholesale account. This often involves submitting a business license, reseller certificate, or tax ID to verify your status. Some companies may offer instant approval; others might require a quick review process.
Once approved, you'll typically receive access to a private pricing list or portal, where discounted rates are applied automatically at checkout. Some platforms also enable you to create branded quotes or manage client orders directly through a white-labeled interface.
While many suppliers offer fixed discount tiers, it's worth initiating a conversation, especially if you anticipate placing regular orders or large quantities. Mention your estimated order volume and frequency. Even if you fall below a published minimum, some suppliers are flexible when they see long-term potential.
This is also an opportunity to clarify details like rush order fees, custom design services, and whether you can bundle products (e.g., coasters and napkins) under the same coaster reseller pricing agreement.
Once you've secured access to discounted pricing, plan your purchases to maximize economies of scale. Ordering larger quantities less frequently can significantly lower your per-unit cost, particularly for cheap custom coasters or seasonal promotions.
Consider storing a selection of blank personalized coasters that can be quickly overprinted for fast-turn projects. This flexibility allows you to take on short-notice client requests without sacrificing margins.
Choosing the right coaster type depends on your target market. Some clients want standout branding tools for events, while others prioritize durability or eco-credentials. As a reseller, understanding these preferences will help you build a versatile catalog and guide clients to the best fit.
For high-volume, budget-sensitive clients such as bars or casual restaurants, cheap custom coasters in pulpboard or lightweight cork are ideal. These are often sold in value packs that reduce costs and increase resale potential. Their affordability also makes them great for giveaways or high-turnover events.
On the premium side, custom printed coasters in unique shapes (such as round, die-cut, or even branded character outlines) can be a differentiator for upscale brands, trade show swag, or curated gift boxes. While more expensive, the increased visual impact justifies the added cost in the eyes of boutique clients.
Eco-conscious buyers are increasingly opting for recycled pulpboard or biodegradable materials. These personalized coasters offer both environmental appeal and a natural, tactile finish often used by cafes, sustainable product brands, or cause-based organizations.
Once you've secured your coaster reseller pricing and selected your product range, the next step is marketing. The key is positioning coasters as more than just functional items but as branding tools with high visibility and strong ROI.
E-commerce platforms like Etsy, Shopify, and even Amazon are powerful channels for custom drink coasters, especially if you offer unique designs or bundles. Whether you're targeting wedding planners or small office managers, coasters are an accessible entry point for customized goods.
Use lifestyle photos to showcase square coasters on coffee tables, desks, and dining settings. This helps potential customers visualize how they'll look in real life. Clear descriptions, optional personalization, and fast fulfillment are critical to stand out.
SEO plays a major role here too. Optimize product listings with keywords like "personalized coasters" and "custom drink coasters" to ensure your listings rank competitively.
One of the most effective B2B strategies is to pitch custom coasters as part of a broader promotional toolkit. Corporate clients often seek tangible items for trade shows, client onboarding, or seasonal gifting.
Coasters are ideal for this as they're compact, useful, and leave a lasting impression. You can even upsell by pairing them with matching branded items like notepads or tumblers. For example, a company running a sustainability campaign might appreciate eco-friendly drink coasters with their mission printed on top.
By showcasing how coasters enhance brand visibility in office lobbies, cafes, or client meetings, you help clients see the value beyond the price tag.
Don't overlook your local market. Businesses, schools, and non-profits in your area might not even realize they can order personalized drink coasters from a local supplier. Consider partnerships with breweries, hotels, or wedding venues where branded coasters enhance guest experience.
This is also a smart angle for sustainability-focused clients. If you can offer locally printed coasters made from recyclable materials, you align with their environmental values and reduce shipping emissions (which are a growing concern for many businesses).
Create sample kits and drop them off at key locations with a QR code that links directly to your online catalog. These simple strategies help convert curiosity into orders.
Reselling custom coasters can be more than a side hustle - it's a practical, scalable business model with strong demand across industries. From event giveaways to corporate branding, coasters are both useful and impactful when designed well. And with coaster reseller pricing, you can maintain healthy profit margins while delivering real value to your clients.
Whether you're an established marketing firm or just starting out, the opportunity to offer high-quality personalized coasters at competitive prices is at your fingertips.
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