Don’t limit your options when the options are limitless! The value of imprinting messages on coasters:

Updated on 2017-06-13 16:09:14


Why use coasters?

Printed advertising materials such as custom coasters are critical when it comes to your branding & marketing strategies, trade shows, and promotional giveaways. 

Manufacturing authentic beer coasters are our specialty.

Promotional Advertising blog article by Alex Zafer, branding ideas, printed promotional material, custom drink coasters, drink coasters, design your own personalized coasters, promotional products, advertising on coasters, custom printed drink coasters, custom branded beer coasters

Most commonly they’re used in brewpubs, breweries, restaurants, bars and clubs. But that’s just the beginning. The options are limitless. Made from high-quality absorbent pulp board, our beer coasters are the perfect compliment to your ongoing promotional campaigns. Looking for a two-punch? Coasters are very versatile. Combine promotional coasters with special events and product launches, they can also be used as direct mailers, coupons and even double as business cards.

Coasters offer the biggest bang for your advertising dollar. The biggest brands have known this for a very long time.

Who else knows the value imprinting messages on coasters?

Food and Beverage Industry; Several facets of the Entertainment Industry including TV Broadcast to Radio, Professional Sports, Movies, Casino's, Broadway Theatre productions; Consumer Products; Information Technology; Software and Electronics; Real Estate; Insurance; Government Agencies; Vacation, Tourism and Recreational sector; Financial Services; Healthcare; Industrial Goods and Services, just to name a few.

If promotional products worked for them, it would work for you!

Coaster Factory manufactures the highest quality beverage coasters on the market. Available in various sizes and shapes, Coaster Factory coasters can be customized to suit your specific brand and marketing campaign. Imprinted with your logo, graphics and personalized message, coasters provide the cheapest and possibly the best irreproachable printed advertising product available. Think of the coaster as your most functional ad assistant working always as the best promotional program for your establishment.


Small Price Tag for Long Lasting Impact

Imprinted merchandise such as drink coasters have one of the lowest-cost-per-impression investments when compared with other methods.

Compare the value of promotional products such as coasters to other forms of advertising, and research consistently shows your marketing dollar goes further with promotional products. It’s a simple and yet very effective way to connect with your customers and establish a long and lasting relationship.

Promotional Advertising blog article by Alex Zafer, branding ideas, printed promotional material, custom drink coasters, drink coasters, design your own personalized coasters, promotional products, advertising on coasters, custom printed drink coasters, custom branded beer coasters

No longer is the coaster just made for top brands and organizations such as hotels, casinos, restaurants, clubs, taverns, distilleries, and beverage producers.

How effective are promotional coasters?In a word: VERY!

Promotional products offer a better ROI than almost any other type of marketing out there. The cost per impression of a ‘promotional product’ is better than that of TV, Magazines, Newspapers and Billboards.

Everyone likes freebies and studies show that the opinions of an advertiser were more favorable after receiving a promotional product.

  • 90% of people own a promotional product
  • 85% of consumers remember the advertiser who gave them a promotion product in the last 2 years
  • 52% of them resulted in conversions such as sales
  • 54% of people use promotional products weekly*
  • 47% keep promotional products for than a year*
  • 74% have a promotional product in their work place*

(*Information obtained from the ASI Global Advertising Specialties Impressions Study V. 3)


Drink coasters are a high-impact inexpensive marketing tool.

Coasters as a print medium are one of the most powerful tools for getting your message across.

Promotional Advertising blog article by Alex Zafer, branding ideas, printed promotional material, custom drink coasters, drink coasters, design your own personalized coasters, promotional products, advertising on coasters, custom printed drink coasters, custom branded beer coastersCoasters work well because the same people see them repeatedly and new people are always coming into contact with them.

Often marked with your company logo or name and details, the main goal of printed promotional products is to increase brand awareness and identity. Different from your everyday business card or flyer, promotional products such as personalized coasters are useful, very effective and usually kept around for months and sometimes years, which of course is the overall objective.

Your brand is the most powerful tool in your toolbox! Coasters are a unique, useful mini-billboard to promote your product or message. Coasters are often passed around and given away increasing overall impression rates while reinforcing the message every time the item is used. No other form of media can allow the advertiser to so closely tie a benefit to the recipient.

Coasters can be changed as quickly as your targeted promotions, and re-ordered for speedy delivery in no time at all.

Beer Coasters are available in a variety of thickness. Most of the custom personalized coasters you see in restaurants are 60pt (medium-weight) or 80pt (heavy-weight). Our light-weight 40pt coasters are typically used for promotions and mailings.

Coasters are practical, inexpensive, and placed properly can be very visible to your target audience. Custom designed coasters can be specifically used to target different segments of your market. 

More than just a drink coaster, they can also be custom designed as tabletop games with pop-out pieces! Now, how cool is that?


Coasters are a very inexpensive way to get your logo or message to your customers. 

When they're already in your bar or restaurant, your customers will see your message or logo every time they pick up their drink.

Think how many times you might order a drink at a restaurant. How many times do you look down to lift that glass revealing the coaster beneath?

Promotional Advertising blog article by Alex Zafer, branding ideas, printed promotional material, custom drink coasters, drink coasters, design your own personalized coasters, promotional products, advertising on coasters, custom printed drink coasters, custom branded beer coastersYour message is directly in front of the consumer for an average 60 minutes during a restaurant visit. That’s a lot of impressions. But they can be used in other ways as well! Have you thought of handing out “coupon” coasters your customers can exchange for a free or discounted drink or appetizer? You could use them to publicize a special event or to advertise a new product. You could even use them as tickets for an event! The ideas are endless. If it can be printed, it can be imprinted on a coaster!

We offer pulpboard coasters in round or square shapes, as well as several special shapes. We can imprint with one or two spot colors or -- for large orders -- in full color. And we can do custom shapes for your logo! Our discounted prices mean that these colorful little billboards are great value for your advertising dollar!


Coasters from Coaster Factory are the most absorbent available, holding several times their own weight in liquid.

Coaster Factory manufactures the most durable coasters available on the market with the longest lifespan.

Beautifully printed in full color, our Value Pack and High Volume Beer Coasters are offset printed for superior print quality.

Promotional Advertising blog article by Alex Zafer, branding ideas, printed promotional material, custom drink coasters, drink coasters, design your own personalized coasters, promotional products, advertising on coasters, custom printed drink coasters, custom branded beer coastersAnd because often times these coasters are gang printed, which means they’re printed in a larger run with other orders at the same time, they’re incredibly affordable. Print on one or both sides at the same price. Perfect for orders of 1,200 to 25,000 or even into the millions. Available in round, square or custom shapes on 40pt, 60pt and 80pt pulpboard.

There are a number of ways to print Beer Coasters, and the best method depends on how many you need, and the required artwork. When you need the impact of full color artwork, but don’t need thousands of coasters, our digitally printed full color coasters will do the trick. These short-run digitally printed coasters are ideal for weddings, invitations, special souvenirs and party favors.

High Quality, Coaster Printing, Colors & Materials: Our offset presses print FULL color (CMYK) on BOTH sides of your coasters (spot color is available). Not only do Coaster Factory's authentic European Pulpboard coasters effectively absorb spills, they’re lightweight, firm, and look great too!

Great Prices: We offer competitive pricing on any size coaster order, from 1,200 into the millions! We have standard value pack pricing for most common quantities and can provide quotes for larger or customized orders. Have your artwork, logo, picture or design printed full color on both sides with many size and custom shape options.

Fast Delivery: Need your coasters quickly? Whether your order is large or small, you'll receive your custom coasters fast. We offer standard as well as GUARANTEED RUSH production options (extra fees apply).

Off-set printed coasters are 100% recyclable and biodegradable


Add an element of authenticity and flair to your promotion with these thick, durable coasters made with eco-friendly European pulp board printed with vegetable-based inks.


Need a quote? Click over to our Custom Coaster Quote Form. See our coaster designs by viewing our online Coaster Factory Showcase. â€‹Check out our FAQ (Frequently Asked Questions) section.


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Do you have customization ideas you'd like to try? Talk to one of our representatives and we will look into it for you! Check out our stock library coaster shape pricing options!!


blog article post by Alex Zafer