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A brand is no longer what we tell the consumer it is. It's what consumers tell each other it is. - Scott Cook, Co-Founder of Intuit
When breweries think about new brewery merchandise ideas, they often focus on the obvious choices: shirts, hoodies, glassware, or hats. While these items have their place, they can quickly blend in with what every other brewery is already selling. Fans and loyal customers are looking for merchandise that feels different, memorable, and practical. That's where custom coasters come in.
Custom coasters aren't just practical items that keep tables clean. They also carry branding power that most people overlook. Every time someone sets down a pint, your logo, artwork, or slogan is right in front of them. This small but consistent visibility makes coasters one of the most underrated yet powerful forms of brewery merchandise.
This blog explores why coasters deserve a spot in your retail lineup, how they build brand loyalty, and why they're an ideal choice for breweries looking to expand their brewery merchandise.
Coasters check multiple boxes for breweries looking to balance affordability, visibility, and customer engagement. Compared to many types of branded merchandise, they're inexpensive to produce, easy to distribute, and offer ongoing promotional value every time they're used.
Producing a run of custom brewery merchandise like coasters is far more cost-effective than apparel. T-shirts and hoodies require multiple sizes, large minimum orders, and higher upfront investment. Coasters, on the other hand, are lightweight, compact, and inexpensive, meaning even small breweries can invest without financial strain.
Because of their low cost, coasters can be sold as retail merch, given away as beer promotional items, or included as part of a larger bundle. Either way, they carry the same logo visibility that more expensive items do, but at a fraction of the price.
Customers love merchandise that they actually use. A coaster fits naturally into a fan's daily life, whether at home, in the office, or in their favorite bar. Unlike a sticker that gets tucked away or a shirt that might only be worn occasionally, coasters are functional from day one.
The practicality makes them memorable. Each time someone reaches for a coaster, your brand identity is reinforced. Over time, these repeated impressions build recognition in a way that one-off purchases of beer merch cannot achieve on their own.
Coasters aren't limited to just a logo slapped on pulpboard. Today, breweries can showcase bold designs, full-color graphics, and even limited-edition artwork. Adding your brewery slogan, seasonal beer artwork, or even QR codes that link to menus or events makes them highly versatile.
For breweries that want a creative spin on brewery merchandise ideas, coasters offer nearly endless customization. They can match seasonal releases, anniversary events, or collaborations with other breweries. This flexibility helps keep brewery merch lines fresh and engaging.
Your merchandise does more than generate revenue. It builds a story that connects customers with your brewery's culture and values. Coasters play a surprisingly strong role in this process, blending function with branding in a subtle yet effective way.
When fans pick up craft beer merchandise, they're not just buying a product. They're taking home a memory of their visit to your brewery. A well-designed coaster can trigger that emotional connection every time it's used. Whether it reminds them of a night out with friends or a new favorite beer they discovered, the coaster becomes a touchpoint for brand loyalty.
This is where coasters stand apart from generic brewery apparel. A t-shirt might carry your logo, but it doesn't get used daily by as many people. Coasters, on the other hand, are built for repeat use, making them powerful emotional triggers tied to good experiences.
Today's customers are quick to share photos of their drinks and experiences on Instagram or TikTok. A custom coaster sitting under that perfectly poured pint is prime real estate for visibility.
Designs that feature your brewery logo, creative artwork, or witty slogans can end up in user-generated content online, essentially turning your coaster into a free marketing tool. This gives coasters a competitive edge over other forms of beer merchandise, because the coaster naturally integrates into social settings where photos are being shared.
Coasters can also be paired with other brewery merch ideas, like matching glassware or limited-edition packaging. This creates photo-worthy moments that amplify your reach without extra cost.
Inside your taproom or brewpub, coasters double as drink coasters and branding tools. They make every table look polished while reinforcing your brewery's identity with every pour. Customers notice these small details, and it elevates their impression of your brand.
When combined with other branded merchandise like shirts, hats, and pint glasses, coasters round out the experience, tying your merchandise line directly to the atmosphere you've created onsite. This cohesion strengthens both customer loyalty and long-term brand visibility.
One of the most exciting parts about adding coasters to your brewery merch ideas is how much room they give for creativity. Unlike standard apparel, where design options may be limited by screen printing or embroidery, coasters provide a full-color canvas that can truly showcase your brand's identity.
Your logo is one of the most recognizable elements of your brand, and coasters are the perfect platform for it. A crisp, full-color print ensures your branding is front and center whenever a customer uses the coaster. Adding your slogan or tagline reinforces your messaging in a way that feels natural.
For breweries that also sell brewery apparel, tying the design into shirt graphics or packaging helps create a consistent identity across all your branded merchandise. This cohesion ensures that fans see your brand as polished and professional.
Fans of craft beer love artwork that reflects their passion. From hop illustrations and pint glass icons to seasonal beer designs, using craft beer themes on coasters makes them instantly relatable.
This approach also opens the door for craft beer merchandise collaborations, where breweries can release limited sets of coasters to match new beer launches. Customers who already buy beer merch like glassware or posters will often add a matching coaster to their collection.
Scarcity creates value. Limited runs of coasters tied to anniversaries, seasonal releases, or taproom-only exclusives generate excitement among your audience. Just like limited-edition bottles or craft brewery apparel, these coasters can become collectibles.
Some breweries even encourage fans to collect a full set of coasters released over time, which increases customer visits and repeat purchases of brewery merch. With the right strategy, coasters can move from being everyday items to highly sought-after pieces of custom brewery merchandise.
Coasters don't need to stand alone. They work best when integrated with your wider retail strategy. Pairing them with apparel, glassware, and other beer merchandise creates bundles that drive higher sales.
For example, offering a "pint glass and coaster set" gives fans both a functional item and a keepsake. Selling packs of four or six coasters alongside a growler or crowler also makes for an appealing gift set.
Another smart strategy is to use coasters as beer promotional items. Handing them out during festivals, tap takeovers, or special events ensures your brand travels home with attendees. Since coasters are small and inexpensive, they're easier to distribute in bulk compared to most brewery merch.
Coasters can also complement your brewery apparel line. Imagine a customer buying a hoodie with your logo, then receiving a matching coaster design as a bonus item. This cross-promotion not only adds value but also encourages fans to engage with your brand across multiple product categories.
Visibility is where coasters shine the brightest. Unlike most merchandise, which only gets attention when actively worn or displayed, coasters create consistent impressions every time they're used.
When a customer places one of your coasters on their coffee table, home bar, or office desk, your brand gets repeated exposure. Over weeks and months, these impressions compound into brand familiarity. In terms of cost per impression, coasters outperform almost every other form of brewery merchandise.
Unlike one-time-use flyers or disposable packaging, coasters are designed to last. High-quality pulpboard or cork-backed coasters can withstand repeated use. This durability makes them a form of custom coasters that keep advertising your brewery long after they leave your taproom.
Breweries investing in promotional campaigns often underestimate how effective promotional coasters can be. While a digital ad disappears the moment a customer scrolls past, a coaster keeps your logo in sight again and again.
Apparel is popular, but it comes with challenges: sizing issues, higher costs, and limited daily use. Stickers and keychains are affordable but often get stashed away or forgotten. Coasters strike the perfect balance of affordability, practicality, and visibility.
When paired with other branded merchandise, they help round out your offering. Customers who might not want to spend on a hoodie are more likely to pick up a $10 coaster pack. This broadens your revenue potential while strengthening brand recognition.
When it comes to brewery merchandise ideas, coasters are often overlooked. Yet they combine everything a brewery should want in retail merch: affordability, usability, and strong branding opportunities.
From boosting customer experiences onsite to traveling home with fans, coasters extend your brand's reach far beyond the brewery walls. They fit seamlessly alongside brewery apparel, pint glasses, and other beer merchandise, while also offering unique advantages like repeat daily exposure.
If your brewery is looking for fresh ways to expand its brewery merch ideas, coasters deserve serious consideration. They're a practical, creative, and cost-effective way to build loyalty and visibility.
Get a Custom Quote today and start designing coasters that keep your brand in front of customers long after the last sip.
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