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The Whys of Visual Content Creation
Our brains process visual information several times faster than text.
In order to get into minds today, you need a visual.
Traditionally speaking, the power of high quality visual marketing to tell a brand story isn’t a new concept. Visual marketing empowers brands and the people behind them to share their business stories.
Visual content encompasses everything from the popularity of images shared on networks like Facebook and Pinterest to more obvious uses such as infographics and other branded content. Businesses can find new life in existing text-based content by adding a visual component helping to illustrate their message in a compelling way.
In today’s fast-pace world of advancing technology it is becoming important more now than ever to develop marketing content, or more accurately, content creation, through visual means both in print and digital. The question is how do you stand out from the rest in a world of “content saturation”? You probably understand your brand in your own head -- think about how you can translate that visually. Be original. Sounds simple sure, but it is the truth.
Advertising agencies, in particular, almost never recommend a campaign that doesn’t include a wealth of visuals.
Visual content draws people in, letting viewers better understand your brand's identity. Your brand message can be translated through visual content creation but you will need to dig down deep, be thoughtful in your design and have the courage to show YOUR "business personality" and passion. One tip would be to start with the WHY and not the WHAT. Find the meaning of your brand through visual story telling. It is here that you will discover your niche, look, feel and messaging. It is through this originality that you’ll attract, build and leverage an audience. Use visuals to make a powerful statement about their brand's stance on important issues.
Why focus on the VISUAL? In today's busy life we have limited time to absorb information and our attention spans are challeneged because of it.
So what exactly is visual marketing? Visual marketing is the means in which to showcase your product or service without telling people too much about them. Visual marketing can help you inspire, connect and engage with your target audience more efficiently than just text. Visual content (print and digital format) is not only a faster way for the brain to process information it is also a great way to generate more attention and retention.
Integrate Visual Content Into Your Marketing Campaigns
Visual content is social-media-ready and social-media-friendly. Even without a marketing or design team you can easily take photos or shoot a short video with a smartphone or any digital camera. With Wi-Fi and mobile connections you can use these tools to engage audiences via social media networks such as Instagram, Facebook, Twitter, Youtube, LinkedIn and your blog in short order. Let the visuals tell your brand story by allowing viewers to easily make their own decisions without feeling like it is a pressure sale.
The images you see here on this page are actually digital images of printed promotional coasters we manufactured for our own customers. They work very well for digital marketing. They can also work well for infographic style visual content. We often post images like these to social media including our Pinterest pages. Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined. The print versions work terrifically because they are also double-sided allowing for more text space for further details on the back-side.
Printed promotional products are usually designed with the Visual in mind. If you didn't catch our last blog post it talks about why promotional items are one of the most powerful and effective forms of marketing.
When it comes to visual marketing content, the web is cluttered, as are the digital ads and print magazines. The competition for attention is high. This means it's vital that your visuals be high quality, attractive, and memorable if you want to break through the clutter and capture the eyes of your target audience.
Visual Content Makes Up Nearly 90% of All Human Communication.
Text vs. Graphics: Viewers looking at your promotional marketing pieces may have a harder time understanding what you are trying to convey if it contains primarily text. Text and graphics if used alone may be imperfect forms of marketing communication however combining visual elements with minimal yet well-written text can be your ticket to capturing the imagination and attention of your target audiences. Sometimes, visual content lets you say more than you could with all the words in the dictionary.
Keep in mind that the art of typography is also a powerful visual marketing aid. Unique original easy to read fonts cannot be undervalued. Font choices (typography) is one of the most interesting elements of visual design. In a previous blog we put together an extensive list of our favorite typography sources: 'Great Links & Resources for Typography Design Inspiration'.
By adding strong visual elements you can better explain what you are trying to say, targeted audiences can better understand and appreciate your brand’s message. With detailed images that make your content more understandable, you will see a higher level of response with those that encounter your visual content.
Visual marketing content can influence human emotions
The result of the psychology of colors which describes certain colors and color combinations generate a particular type of emotion from a particular viewer. It can also influence how a viewer will take action – such as influencing their purchasing decisions.
People will find it harder to understand paragraphs and/or long lines of text. Many will find it unappealing and may not exert the extra effort to read what your promotional product piece is trying to say. With visual elements, they can get a glimpse of your message right away and if they are interested, they can read and appreciate more information – which can compel them to take action. This is why unique promotional products such as Drink Coasters are so successful today. You can't get that kind of exposure on promo items such as pens, keychains, or a hat.
Visual Marketing for Print and Digital!
Visual marketing in promotional print pieces reinforces the brand message of supporting digital content. Here are a few examples of print coasters we've manufactured for our clients that also double as visual media for digital purposes. For more visual examples and ideas, visit our Coaster Factory Store page.
Advertisers and marketers are always looking for unique ways to make their print and branded promotional materials stand out among the competition.
A COASTER IS NOT JUST A COASTER ANYMORE
Coaster Factory is always looking for new technologies and innovative concepts that deliver the latest possible solutions for our customers while also driving greater interaction between their brands and the end consumer.
High Quality, Coaster Printing, Colors & Materials: Our offset presses print FULL color (CMYK) on BOTH sides of your coasters (spot color is available). Not only do Coaster Factory's authentic European Pulpboard coasters effectively absorb spills, they’re lightweight, firm, and look great too!
Great Prices: We offer competitive pricing on any size coaster order, from 1,200 into the millions! We have standard value pack pricing for most common quantities and can provide quotes for larger or customized orders. Have your artwork, logo, and design printed full color on both sides with many size and custom shape options.
Fast Delivery: Need your coasters quickly? Whether your order is large or small, you'll receive your custom coasters fast. We offer standard as well as GUARANTEED RUSH production options (extra fees apply).
Off-set printed coasters are 100% recyclable and biodegradable
Add an element of authenticity and flair to your promotion with these thick, durable coasters made from authentic European pulp board.
Need a quote? Click over to our Custom Coaster Quote Form. See our coaster designs by viewing our online Coaster Factory Store. Check out our FAQ (Frequently Asked Questions) section.
Do you have customization ideas you'd like to try? Talk to one of our representatives and we will look into it for you! Check out our stock library coaster shape pricing options!!
Call Coaster Factory @ 1-866-BEERMAT
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